Brewers' spent grain is the major by-product of the brewing industry, representing around 85-90% of the total by-products generated and due to its high content of protein and nutrients this is where we come in a get...well, crafty.
our handsome process
In most breweries across the US approximately 90% of brewed ingredients go to waste, needless to say, we saw this as “untapped” potential, especially because many of those bottom of the barrel ingredients are naturally beneficial for your skin. Here's what we do.
BUT WHY BEER?
Oats and barley and wheat are mineral-rich super grains packed full of powerful antioxidants and proteins, which help preserve the texture of the skin and help repair damaged hair. All the while, gently exfoliating dead, dry skin without any harsh abrasion - perfect for drier or sensitive skin.
The bioactive molecule xanthohumol (present in hops) has shown to have antioxidant and anti-cancer effects 100 times that of green tea. In addition, our use of natural plant based oils - like avocado and olive - add rich vitamins C, E, K, folic acid, magnesium, and potassium. Which are not only packed full of anti-oxidants that help protect the skin from wrinkles and damage caused by sun, smoke, and pollution, but also act as humectants; that is, they draw water into the skin.
Brewer’s yeast is abundant with B vitamins, riboflavin, biotin and can help balance the pH of skin, regulate the production of sebum - your skin’s natural oil - making it ideal for treating acne-prone and dry skin. Not to mention, the maltose and sucrose sugars in beer tighten the hair's cuticles for enhanced shine and body.